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Join us for Figma’s first-ever event in Switzerland! 🇨🇭👋

Gain valuable insights from an expert panel featuring speakers from UBS, On, Roche, and Figma as they explore the shifting role of designers in a world shaped by AI, emerging disciplines, and new ways of collaboration. From breaking down silos to navigating the rise of new design roles, the discussion will focus on how organizations can adapt and evolve in the right direction.


Meet like-minded professionals, exchange ideas, and grow your network in a relaxed and welcoming environment over a cup of coffee and pastries. 

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Wednesday, March 12 2025


9:00 - 12:00


Forum St. Peter
St. Peterstrasse 19, 8001 Zürich

 

  • 9:00 – Arrivals, Coffee, & Networking
  • 10:30-12:00 – Panel Discussion & Audience Q&A 

Why should you attend?

💡Hear from industry leaders about how the design world is evolving, from breaking silos to the rise of new disciplines like conversational and behavioral design.

🙌  Build your Zurich network by meeting new and interesting people in the design, product & engineering space.

☕  Did we mention the free coffee & pastries?

Speakers

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Gregory Ek

Experience Design CoE Lead, UBS

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Kristoffer Hedstrom

Head of UX/UI Design, On

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Pier Sandro Cancellara

Global Head of Digital Design and User Testing Services, Roche

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Laura Fehre

Designer Advocate, Figma

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Luis Ouriach

Designer Advocate, Figma

About Figma

Figma is a design platform for teams who build products together. Born on the web, Figma helps teams brainstorm, design, and build better products from start to finish. Companies like Microsoft, Google, and Slack use Figma to boost creative productivity while keeping everyone on the same page. We’re multiplayer people who live by our values, celebrate our differences, and care deeply about each other and our users. Interested in joining us? We're hiring!

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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